Printed Weekly Ad & Dealfinder
As an Art Director & Designer for the Printed Weekly Ad & Dealfinder Campaign, I design work for print, digital, social and OOH. This work focuses on price and promotions. I design the layout of the print pages and then art direct the photography on set. I collaborate with copywriters, business planners, vendors and production artists. I also partner with a motion graphics team to design and art direct video for our digital campaign work. I am part of the team that leads the style guide with the goal of staying up to date with trends, new media and strategic priorities. Below are some of my favorite digital/social ads and art direction pieces.
Role - Art Director & Designer
Year - Present
Client - Target
THE IDEA
We strive to connect with the deal finder and unlock the feeling that they are getting more for their money. We make saving money simple, and focus on price so you know what you're saving. We are undeniably Target in our voice and imagery by being playful, direct and easy to shop.
THE RESULTS
The Printed Weekly Ad reaches over 40 million households through newspapers, helping to drive over 25 million store trips each week. We also produce over 3 million impressions online on target.com. This team is the #1 driver of incremental sales at Target and we are a well oiled machine producing a 20-40 page print ad and 2-3 digital & social messages per week.
