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E. Rebecca Shalloway

Nutribowl App

Role - UI & UX Designer 
Year - 2019

Client - Personal Project

The UI/UX Design Specialization Certification at California Institute of the Arts brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone.

 

In this sequence of four courses, I summarized and demonstrated all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. I learned current best practices and conventions in UX design and applied them to create effective and compelling screen-based experiences for websites and apps. One of my projects was to create a digital platform for Nutribowl, a fast-casual restaurant serving healthy meals to busy working professionals in the downtown Minneapolis area.

USER FEEDBACK

"Excellent organization, visual hierarchy, I love the name of the app and the concept. Illustrations and color are pleasing to the eye" 

 

                      - Ana Ruth Rivera García

"Your layout is done nicely. Creating a bowl seems very simple and user friendly. The colors are very nice and really goes well with the idea." 

    

                                                - Jazztin Torralba

Name: Nutribowl, Nutribowl.com

Food & Drink: Build your own bowls with 100% organic nutrient-rich ingredients, priced between $10-$15

 Main Target Audience: Delivery and to-go for busy working professionals, quick working lunch solution

CONCEPT

Fueling your body with all the right ingredients can be challenging. Produce expires quickly and all the prepping and cooking can be time-consuming. NutriBowl put’s all the nutrients your body needs into one bowl. Now you can get all the nutrients you need with no washing, prepping, cooking or even cutting! A bowl ready for you to dive in.

Psychographics

  • Personality & Attitudes - Professional, classy, healthy, organized, open-minded and not picky

  • Values - Healthy lifestyle, time/efficiency, good quality, aesthetics, cultural diversity

  • Lifestyles - Physically active, foodie, catches on to trends and fads, enjoys traveling, Instagram's their food

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Roles

  • Busy mid-level working professional (placing order)

  • Administrators/Office assistants (existing user, organizing catering options)

  • Small business owner (potential client, to be convinced deciding on catering option)

  • Executives (decision maker, to be convinced)

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TARGET AUDIENCE

Demographics

  • Gender - somewhat more women than men

  • Education - bachelors education or more

  • Occupations - white collar work, office jobs, administrators, assistants, executives, young professionals

  • Age - 25 and older

  • Location - Urban Downtown Minneapolis

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USER & CLIENT NEEDS

User Needs

The website needs to enable the user to:

  • Order food online

  • Customize their order and add personal notes (sauce on the side, extra lettuce etc.)

  • Sign into an account for their rewards program since they will most likely use this more than once, or save their past orders

  • Pre-order early/morning of so that their order is ready for pickup/delivery at lunch time

  • Contact someone with issues/questions of an existing order

Client Needs

The website needs to enable the client to:

  • To sell food online that will be delivered

  • Provide a system for order customization

  • Communicate high quality ingredients

  • Share health benefits, show nutritional value

  • Show breadth of assortment and flavors

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OUTLINE OF SCOPE

Content Requirements 

“The user will be looking for complete transparency on quality of ingredients, quantity of portions, price, estimated delivery time/pickup time and recommendations/inspirational pairing options.”

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  • Full menu list

  • Ingredients list

  • Calorie and nutritional info list

  • Recommendation/bowl pairings

  • Photo/illustration of food choices

  • Costs of individual items

  • Profile account page

  • Store hours

  • Store locations

Functionality Requirements

“The user will be able to create an account, see past orders, see favorites, be inspired by what’s current, receive a calorie estimate, calculate and order price, place delivery time and location, do order pickup, call ahead, customize order email confirmation, pay online with card and gain rewards.”

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  • Account profiles

  • Secure payment features

  • Card transactions

  • Sign in/log in

  • Track orders

  • Order delivery status update with push notifications

  • Price calculator

  • Customizable order options

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