home, happier

After 50 years of being a leader in the home retail space, the Bed Bath & Beyond brand was due for a refresh worth celebrating. As Art Director, my role was to create a visual system and identity for the new positioning of this nostalgic brand. Specifically, I art directed photography, designed a look & feel, visual toolkit and logo lockup. As a Creative Manager, I empowered designers to create omni-channel marketing assets including in-store retail design, social, print, OOH, web & email. Take a look!

Role - Art Director & Creative Manager
Year - 2021

Client - Bed Bath & Beyond

THE IDEA

Our Executive Vice President and Chief Brand Officer, Cindy Davis said it best.

“For the past 50 years, we have made it easy for people to feel at home. To learn even more about our customers, we recently conducted a study and discovered that a large majority (69%) of Americans agree that their home impacts their overall happiness. More than 80% of people agree that when they are happy with their home, they feel happier in general. With these and other key findings as inspiration, we are re-imagining our brand by helping customers unlock the magic in every room with everything they need to 'Home, Happier.' This is not only a promise to our customers; it is the building block of how we are transforming our business – so that everything we do is focused on helping our customers realize each room's potential so they can embrace the possibility in every day."