Fall 2024 Home
The Amazon Home experience (from site to social) refreshes quarterly to align with seasonal trends and customer behavior. Launching in September and running until December of 2024, I designed the Amazon Home landing page, created an event landing page (Fall Hub), and developed display ads and social media assets. As Associate Creative Director, my role involved designing and photo-art directing imagery for all channels to ensure visual cohesion and seasonal relevance.
Role - Associate Creative Director
Year - 2024
Client - Amazon
FALL EVENT HUB
PREMIUM LANDING PAGE
SOCIAL
Holiday House Team
Founder, CCO: Kari Anderson
Photography Team - Editorial
Photographer: Frank Francis
Photo Assistant: Jeremy Eric Sinclair
Digital Tech: Olivia Demetros
Photography Team - Studio
Photographer: David Tray
Photo Assistant: Cory Hackbarth & David Paul
Digital Tech: Adam Bartlett
Amazon Team
Associate Creative Director: Rebecca Shalloway
Creative Director: Alli Martino
Copy: Chelsea Liston
Trend Editor & Curation: Malina Andre
Home Styling & Curation: Abier Sikta-Vallen
Sr. Product Producer: Isaiah Teofilo
Head of Production: Erin O'Reilly
Project Manager: Theresa Morton
THE TEAM
Production Team
Producer: David Roascio
Production Asst: Ellis James & Allen Baldwin
PA: Kristi Manning
Props Team
Stylist: Kate Martindale
1st Assistant: Ian Hartman
2nd Assistant: Alejandro Guerrero
Merch Team
Merch Coordinator: Joey Garner
Asst: Charlie Shwan, Ella Makris, Montrelle Harrell