Summer 2024
The Amazon home experience refreshes quarterly to reflect seasonal trends and customer behavior. For the summer of 2024, we designed the Amazon Home landing page, created an event landing page (Summer Hub), display ads, and paid and organic social assets to welcome the summer season and all of the activities surrounding it. My role, as Associate Creative Director, was to source and select imagery for all 5 channels ensuring visual cohesion and seasonal relevancy. Beautiful photography was done by Holiday House.
Role - Associate Creative Director
Year - 2024
Client - Amazon
SUMMER EVENT HUB
Holiday House Team
Creative Director: Kari Anderson
Merch Management: Gabi Perez
Copywriter: Maggie Searle
Photography Team
Photographer: Amy Neusinger
Studio Manager: Devon Guio
Photo Assistant: Hector Prida & Ignacio Genzon
Digital Tech: Andrew Mitchell
Video Team
Director: Marcus Meisler
1st AC: Chris Corpuz
Gaffer: Kasey Orthmann
DIT: Michael Keeper
Amazon Team
Associate Creative Director: Rebecca Shalloway
Designer: Jacob Norwood
Copy: Chelsea Liston
Creative Director: Alli Martino
Creative Project Manager: Theresa Morton
Creative Project Manager: Gabrielle Vega
Social Media Manager: Clare Mc Elroy
UX Designer: Connor Delaney
Site Merchandising: Malina Andre
THE TEAM
Production Team
Producer: David Roascio
Production Asst: Ellis James & Lee Rudder
PA: Kristi Manning
Props Team
Stylist: Kate Martindale
Lead Assistant: Ian Hartman
Asst: Allison Jensen, Suzasano Valdez, Eric Cmar
Merch Team
Merch Coordinator: Joey Garner
Asst: Charlie Shwan, Jeremy Kuno, Montrelle Harrell
AMAZON HOMEPAGE HEROS
DISPLAY ADS
PUSH NOTIFICATIONS
SOCIAL
