Storefront Redesign
In 2024, I was tasked with leading re-design for all of our Amazon Home storefronts. Over the course of 2 months, we improved the customer experience by creating new navigation, assets, copy and imagery. My role was to design the page, source imagery, curate product, crop/retouch imagery, partner with merchandising, UX, marketing, retouchers and copy owners in bringing this to life. We created over 100 assets across all 5 storefronts.
Role - Associate Creative Director
Year - 2024
Client - Amazon
CUSTOMER JOURNEY
STOREFRONTS
EDITORIAL IMAGERY
CATEGORY NAVIGATION
Associate Creative Director: Rebecca Shalloway
UX Designer: Connor Delaney
Designer: Jacob Norwood
Copy: Chelsea Liston
THE TEAM
Creative Project Manager: Theresa Morton
Creative Director: Alli Martino
Site Merchandising: Michelle Neal
Sr. Product Marketing Manager: Lizzie Smith