Fall 2023
From Thanksgiving to Christmas and everything in-between customers are embracing opportunities to come together and freshen up their spaces to welcome to holiday season. While the economic situation may limit customer's abilities to purchase new for the holiday, at-home crafts, DIY projects, and small festive touches was our focus in our creative. Our leading insight was to lean into the modern farmhouse interior design trend. That design trend paired with our modern and contemporary merchandising and product curation gave our customers something to be inspired by.
Role - Associate Creative Director
Year - 2023
Client - Amazon
LOOK & FEEL
PHOTOGRAPHY
AMAZON HOME SITE
SOCIAL
Holiday House Team
Creative Director: Kari Anderson
Merch Management: Gabi Perez
Copywriter: Maggie Searle
Photography Team
Photographer: Amy Neusinger
Studio Manager: Devon Guio
Photo Assistant: Hector Prida & Ignacio Genzon
Digital Tech: Andrew Mitchell
Video Team
Director: Marcus Meisler
1st AC: Chris Corpuz
Gaffer: Kasey Orthmann
DIT: Michael Keeper
Amazon Team
Associate Creative Director: Rebecca Shalloway
Designer: Angela Richard
Copy: Chelsea Liston
Creative Director: Alli Martino
Creative Project Manager: Theresa Morton
Creative Project Manager: Gabrielle Vega
Social Media Manager: Clare Mc Elroy
UX Designer: Connor Delaney
Site Merchandising: Malina Andre
Popular Pays Team
Content Creator: Emily Wondtree
PopPays Rep: Maddi Clinton
Senior Client Partner: Christopher Matalone
THE TEAM
Production Team
Producer: David Roascio
Production Asst: Ellis James & Lee Rudder
PA: Kristi Manning
Props Team
Stylist: Kate Martindale
Lead Assistant: Ian Hartman
Asst: Allison Jensen, Suzasano Valdez, Eric Cmar
Merch Team
Merch Coordinator: Joey Garner
Asst: Charlie Shwan, Jeremy Kuno, Montrelle Harrell