Target Camp & Pool
Role - Lead Art Director
Year - 2019
Client - Target
How can we inspire and make Target the place to shop for all things summer? From swimsuits to coolers, pool toys and popsicles this campaign lives for 3 months from May to July with new marketing materials every week.
The work includes cross-merchandising of all of Target's categories with an emphasis on adult and kid's swim, outdoor recreation and sporting goods. The creative existed digitally in the app, online, in the printed weekly ad and in store. Three months of planning, concepting, several moments of revisions and feedback, and two and a half weeks of shooting make this body of work so incredible and fun.
THE IDEA
Make Target the destination for summer shopping. Communicate ease, value and joy to Guests. Show breadth of assortment from swimwear to outdoor tents and coolers. With the introduction of Target’s exclusive and new owned Brand: Sun Squad, we bring unique summer fun products.
Photographer: Eric Eul
Digital Tech: John Miller
Photo Asst: Matthew Jenkins & Shane Ian Burke
Retoucher: Anna Radji
Wrangler: Adam Smith
Lifeguard: David Marino
AD: Rebecca Shalloway
AD: Mike Fromelt
ACD: Samantha Jimenez
CW: Susan George
CP: Dani Hartman
Producer: Scott Puryear
Production Coordinator: Kristi Manning
THE TEAM
Prop Stylist: Jen Yuman
Prop Asst: Pedro Pastor Perez
Hair & Makeup: Fatima Olive
Hair & Makeup Asst: Alexis Santana
Wardrobe: Giuseppe Pizzuto
Wardrobe Asst: Isabella Lasso
