Target Deals Campaign
With declining print circulation, Target needed to move towards a stronger digital-focused approach to our work. The Dealfinder Campaign targets a specific segmentation of our guest, interested in deals, by promoting value focused stories and messaging. What was needed was a holistic brand campaign approach.
Role - Art Director & Designer
Year - 2017/2020
Client - Target
THE RESULTS
Target Deals campaign drives over $7 million dollars in spend and grew to over 1 billion impressions in 2019 across Twitter, Facebook, Instagram, Out of Home and Digital Display.
THE IDEA
Target Deals is an overarching campaign message that all of our promotional stories can ladder up to that delivers clearly on Target's value promise to the guest.
Every week we produce social (Facebook, Instagram, Twitter & Snapchat) and digital ads showcasing top deals of the week.
